This collage shows some of the channels and messages used in a corporate change management program.
In this example, messages were reinforced with a newsletter, intranet content, contests, a speakers’ bureau and profiles of associates. The campaign used podcasts, meetings, events, including a trade show, to generate awareness. The campaign used surveys to assess effectiveness and drive targeted activities. (The department acheived its budget-reduction goal in 18 months.)
This image shows a special edition flysheet, The Bloomsday Gazette, prepared for a performance art rendition of Ulysses in Nighttown. The paper explained the purpose of the Bloomsday celebration and gave a synopsis of the performances and an appreciation to the actors. The event was held at the Festival of the Book in Kansas City in 2008.
As a journalist, I’ve been a daily beat reporter and have covered science, health care and business topics as a speciality. Interviewing is one of my favorite parts of the job — I’ve always loved asking questions and trying to understand what makes people who they are.
Here’s a link to some clips from the American City Business Journal newspapers. And here are just a few citations, as an example from my days as a reporter:
(1987, September). Young Heurich Brews Up Old Tradition. Washington Business Journal,(1) 6(17), 1. ABI/INFORM Dateline database. (Document ID: 6264632).
After a brief but sobering career in real estate, Gary Heurich wanted something with a little more kick. He turned to beer. Heurich, like his father and grandfather before him, had a touch of the brew in his veins. He dreamed of making a local beer, giving Washington a taste of its own. He distilled his dream into reality last year with the founding of the Olde Heurich Brewing Co. in Georgetown. The company revives the family brewing tradition established by Heurich’s grandfather in 1873 and taps into a growing segment of the $43 billion a year beer market in the United States. Besides, where else can a company president really get a taste of the profit? (excerpt)
(1985, June). Visiting the Sick: Professional Nursing Care Keeps Patients Out of Institutions While Boosting Their Morale. Business First,(2) 1(35), 8. ABI/INFORM Dateline database. (Document ID: 2636506).
The sign on the door depicts a threatening view into the barrel of a revolver. It advises visitors they need not worry about a killer dog, just about the owner. The sign, on a house on Buffalo’s Upper West Side, boasts a kind of macho fierceness and independence. It looks perfectly appropriate on the ramshackle and rough-looking building. Nancy Monaco ignores the sign. She strides up the porch steps, peering through the tattered screen before she raps sharply, then lets herself in. Monaco is a community health nurse with the Visiting Nurses Association Inc., but in this house she represents much more. (excerpt)
(1985, November). Hauptman: Buffalo’s Nobel Winner. Business First,(1) 2(5), 1. ABI/INFORM Dateline database. (Document ID: 5450411). Perhaps he is a hero. Perhaps he is a genius. But Dr. Herbert Hauptman, the 1985 Nobel Prize winner for chemistry, does not consider himself in those terms.
Hauptman, 68, executive and research director of the Medical Foundation of Buffalo Inc., prefers to describe himself as simply a mathematician, a scientist who works in theory and basic research. He is sincere; his life is an equation of powerful ideas and simple convictions. But he is not entirely accustomed to the fame, respect and responsibilities he is accorded as a Nobel laureate. (excerpt)
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