These are some of my personal interests, areas where I have a particular passion and concern. I will develop and execute strategies to support your business profitability in:
- Privacy. Do you know what information assets do you store or maintain? Which assets are essential to your business? Is any of your stored data a liability to you? Do you clearly articulate how you use data captured from your customers? Your approach can demonstrate integrity and build trust with customers to grow revenues, while minimizing your risk. I can help you develop an appropriate policy and educate your employees and customers on your approach.
- Social media. Should you engage with your customers and employees using web 2.0 methods? Which ones will work best for your culture and strategy? Understand how to use mass collaboration wikis, blogs, podcasts, webinars, prediction markets, Twitter and virtual worlds and additional techniques to reach your markets. I will develop the plans and help as much as you like with the ongoing implementation and social media activity.
- Sustainability. What is your business doing to minimize its impact on the Earth’s environment? Can your programs generate savings and build customer loyalty while enhancing your profitability? How are you measuring your impact? Are you enlisting the support of your employees, shareholders and customers? I can help build common-sense practices for your business, help implement them and measure the effectiveness. There’s bottom-line benefit in wise management of energy, waste reduction and mindful use of resources. Make it part of your business process.
- Corporate social responsibility. What do you do to provide support to your community? How do you demonstrate integrity, fairness and respect for all people you interact with? Do your programs generate business results in increased revenues or profit, in alignment with your strategy? I can help you demonstrate accountability and transparency, we can also help develop your social mission and report on your progress. It’s not just a good thing to do, it’s a good thing for business.
