Posted by: Nancy | June 2, 2009

For clients & potential clients

This brief presentation shows my approach and some of the standard work products I use in delivering materials to help you achieve your goals and improve your bottom line.

opening page ppt

If current surveys are any indication, companies may be willing to start spending a bit for brand marketing and awareness. Ad Age (membership required) recently reported the results of a survey from the Association of National Advertisers:

  • “Two-thirds of the 129 marketers surveyed last month by the ANA said the recession shifted focus of their companies toward short-term results.
  • But nearly three-quarters of them, 73%, said they are poised to start spending even before the recession ends.
  • Just over two-thirds of marketers surveyed said they plan to hike media budgets when the recession ends.
  • Increases in social media and experimental budgets are next on the priority list.”

If that’s not enough, The McKinsey Quarterly has a great piece that suggests action for companies to rebuild their reputations, noting that it’s especially critical to do so in a difficult economy. As public trust has eroded, it will be critical for companies to start listening to customers and stakeholders.

“Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

It all starts with listening.

Never a better time than now.

I welcome your feedback on this and any of my commentaries. If you see ways I can improve my services to support your needs, please let me know. Thank you.

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