Posted by: Nancy | May 30, 2011

Thinking mobile

It was such fun to spend some time thinking about the Mobile Revolution last week, as part of the Ragan Conference here.

It felt a little like deja vu — like a conference on social media from three or four years ago. The expert guidance was remarkably similar:

  • It’s here to stay; this is not a fad.
  • Start with strategy, don’t just jump in.
  • Use research to identify your audience and the best way to reach them.
  • Create the content your audience wants and needs; don’t just try to repurpose other stuff into this medium.
  • Build measurement into whatever you do.

I learned about some great new tools, and I’ve been having fun experimenting with them. These are do-it-yourself tools for productivity with your mobile device.  Here’s a few:

  • Poll Everywhere. This is a cool site. You go there to create your simple poll, then you can get a page to drop into your powerpoint presentation. When you show it, your audience can use their mobile phones to respond and you show the results in near realtime right there.  Nice.
  • UStream. Really fun cloud computing and app combo. You use the app on your phone to record video, and it is live broadcast on your UStream channel. Very easy, useful for quick capture and broadcast. Citizen journalists, fully equipped…
  • AudioBoo. Similar to UStream, but audio only. Use the mobile app to record and it goes to your cloud channel. You can add photos there or send it to Facebook or otherwise share it.
  • PBWorks. Wiki software. Collaborate to create a knowledge base, or just organize your own knowledge. I’ve been watching this one for a while.
  • Dropbox. My favorite organizing and collaboration tool. I love this service and have used it when working with third-party groups. We can collaborate on documents, videos, etc., and stay synched. Get to the cloud from desktop and mobile. A great service.
  • EverNote. This is a lot like Dropbox, except you can also capture stuff from the web, bookmarks or content, and you can use your phone app to snap photos. Interestingly, anything you capture — handwritten words, powerpoint slides — becomes searchable. From everywhere. Very cool.

I also heard about a couple of books that sound like fun (disclaimer: I haven’t read these yet.)

  • The 2020 Workplace. What will it be like with five generations in the workplace?
  • Empowered. By Forrester Research smart guys, on how innovative companies make their customers and workers feel like they’re making a difference. (Hint: they are.)

The Mobile Revolution is changing the way we communicate. It’s changing the way we do business.

That’s why I’m on the bandwagon, counting myself as part of the revolution.

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