Planning

It all begins with an idea. Maybe you want to launch a campaign. Maybe you want to turn a project into something more. Or maybe you have a new strategy to drive change in your business. Whatever it is, the way you tell your story online can make all the difference. 

A strategic communications plan incorporates your key messages throughout the execution, identifying your audience, channels, and tactics. It includes goals and measurements, timelines, accountability tracking and budgeting.  

Writing

Never underestimate the value of the words you use.

Original content development includes ghostwriting articles, speeches or presentations; crafting scripts and planning the run-of-show; writing blogs and website content; coordinating events from Town Halls to annual awards galas. It includes internal or external white papers, annual reports, articles and opinion pieces.

Writing is at the heart of all we do.

Research

Do you know your audience?
Do you listen to your customers? Do you understand the challenges your associates face?

Focus groups, surveys, one-to-one interviews can support competitive business research and your own internal data.

Your project may benefit from analysis with fresh eyes, or development of new business procedures, or re-evaluation of metrics of success.

Project Management

Your project may require a combination of all services, or the addition of a collaborator on your team to help with planning, research, execution, writing and management.

Measurement, tracking and scheduling for maximum effectiveness is part of the art of managing complex change.

Applying our experience in change management and on-budget, on-time accountable planning, we’ll help your project achieve its goals.